Resources on Business Blogging

Getting ready for a panel next week on business blogging, I thought it would be useful to provide some initial resources for those who wish to learn more about the subject.  There are now a great many books and posts on the subject.  These are just a few favorites:

A few thoughtful articles on blogging for business

.  Does Your Company Belong in the Blogosphere?, Katherine Heires, HBS Working Knowledge newsletter.

.  23 Questions for Prospective Bloggers -- Is a Blog Right for You? by Darren Rouse, Problogger.

.  Marketing Challenge:  When its best not to blog, Meryl K. Evans and Hank Stroll, MarketProfs.

.  The Beginner's Guide to Corporate Blogging, Fredrik Wacka.

.  Blogs level the playing field for small companies by alpha blogger, Steve Rubel.

.  Business Blogging:  Big Companies  and  Business Blogging:  Small Companies  on my own blog.

.  The Flip Side of Corporate Blogging:  Sun Microsystems says blogging helped rebuild its reputation, by Sally Falkow.

.  Business Blog Case Study: Stonyfield Farms by blogger, Rich Bruner.

Books on Business Blogging

First,there is a very good, if pricey, e-book by B.L. Ochman, What Your Company Can Do with a Blog. Ochman is a favorite Internet strategist, commentator and savvy business blogger. For those who are thinking about blogging for business, I highly recommend it.

Buzz Marketing with Blogs For Dummies, Suzannah Gardner  Excellent how-to book for beginner bloggers with great insights into marketing over the Internet.

Naked Conversations:  How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel with a great many examples of how businesses and individuals are using blogs today.