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January 19, 2005


Mike Manuel

I'm very familiar with the long tail approach, it has interesting implications for my field (public relations).

Whereas we (as an industry) have focused on reaching dozens of markets of millions (via the WSJ, via BusinessWeek, etc.), the long tail approach suggests we focus on millions of markets of dozens...

Robin Stavisky

I couldn't agree more, Mike. We now need to concentrate on both.

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