New Venture Marketing

Blogging for Business -- Small Companies

Business Blogging offers tremendous advantage for small companies. 

Business Blogging offers tremendous advantage for small companies. While blogging enables large publicly-held corporations to look and act more like smaller, more personal counterparts, blogging gives smaller companies the look and feel of a larger more established firm.
 
Blogging can help a small company establish a market presence hitherto reserved for the big guys, establish its credibility and expertise. More importantly, blogging can help drive search engine rankings which can enable a small company to be more readily found. 

Business blogging builds networks and helps to establish relationships with customers, partners, investors, analysts, press and anyone else who is interested in what your company has to offer.

Business blogging is very cost effective to implement.

Important for a small firm, blogging  requires very little money, though a rather healthy  bit of writing and time.  Many blog hosting services are free of charge or cost only a few dollars a month for extra services, such as analytics or more flexibility with blog site design.

Business blogging offers tremendous benefits for the small company.

I'd like to share my own experience which I think typifies some of these benefits.

Blogging for Business -- Big Companies

A few days ago I had the opportunity to speak about Business Blogs for High Tech Companies at the SD Forum, and have a very rich exchange.  I would say that about 40 people attended, all from the high-tech arena, split between consultants, entrepreneurs, and those who worked or were looking for work at both small and large companies.  Not surprising for a high-tech event, most were familiar with blogging and as many as 40% blogged.

What did surprise me, however, was how few of those were using blogs in their business and the concerns that possibility seemed to raise.