The growing acceptance of RSS news feeds as a communications medium provides companies with a new way to reach potential customers, promote products and services, and increase overall company visibility. RSS leverages the power of the Internet to enable companies to communicate more effectively with each of its specific audiences, from customers, partners, and employees to editors, analysts, and investors.
In addition RSS can provide high tech startups with a direct link to the digerati, the most influential audience segment, and the one that can help your company grow the fastest. Whether read on their PC, PDA, or cell phone these key influencers rely on RSS everyday to catch up on technology trends and important new developments.
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