Effective Marketing in a Web 2.0 World (BUS 87)

It's hard to realize the passage of time.  It seems like I was just teaching my first course on the Internet, The Souk and the Supermarket: Demystifying New Social Media, in the spring when the second is already  underway, renamed "Effective Marketing in a Web 2.0 World", Business 87.

I have completely rewritten the course to focus on applications of new social tools and their use in marketing and communications and the cultural shift these new technologies imply.

The Internet changes the rules of the game in how we communicate -- creating an entirely new way to identify, reach, and engage with our markets. The shift to new media and new ways of marketing is not just an economic one.  It is a seismic cultural and social shift as well. Web 2.0, the second generation of Internet technologies and innovation, is reinventing our world.