New Venture Marketing

FirstRain launches game-changing search technology

Today, a client launched a new "Intelligent Business Search" technology.  I truly believe it is going to change how we search.  One of the things I especially like about the new technology is its clean, easy-to-learn and to-use interface.  Below is a a screen shot of a view of a search done on Boston Scientific, a publicly-held medical device company.

I simply type in the company name, and immediately get brought to a page on Boston Scientific and to a time line of key Boston Scientific events/trends. I touch the blue square dot on the trend line and immediately it brings up the trending event.  On the left side it neatly displays the most important news on the company found deeply hidden in the web, key material events affecting the company and industry, its products, key financial events, regulatory rulings, business topics as they trend.  On the right side of the page, I can get an update summary of key company facts, information about the structure of the business, product lines,  key partners and players, and personnel changes that have not been formally announced.

By comparison, if I simply searched Google for what I might find on Boston Scientific, I would be drowned in many versions of the same news -- and not the most recent news, but the news that is the most popular, filled with redundancies and useless information.  I would then be forced to synthesize it, determine what is most salient to me.  Or if I went to an online publishing house like Hoovers or Factiva, that data would be old.  Or if I went to Bloomberg, Dow Jones or LexisNexis, I would only be able to search published feeds that anyone else can get. But there is no competitive advantage and none use the web as a database of insights -- until FirstRain.

I can't speak highly enough of this outstanding company or giving its new search technology a try.

FirstRain Launches Intelligent Business Search

A client, FirstRain, today announced its FirstRain, Intelligent Business Search.  The game-chaning search technology that transforms the web into a database of actionable insinghts.  Hands down, it is one of the most impressive technologies and companies I have worked with.

FirstRain addresses one of the key business challenges of trying to find relevant information on the web, that is not redundant, duplicative or old.  The announcement is very timely. A few days ago Google announced long waited changes in their search interface that would make information more contextual and bring Google Search more in line with changes already put in place by Bing, Yahoo and Ask.  All are providing some level of filtering , which can make a huge difference in user productivity given the enormous complexity of the web.  

However, in addition to that, FirstRain, which has introduced sophisticated qualitative analytics that transform the web into a normalized data set takes them all one further, converting the web into a virtual database of insights that business people can use. The clean, easy to learn and to use technology, allows users to search the web and uncover trends, events, people changes that may not be announced or report on events as they trend around the world.

An example is that some time back, Microsoft, under great pressure from the European Common Market, effectively changed out their European team.  They did not report this, nor I suspect would they have wanted it reported, but FirstRain picked it up, by sifting through the sea of information that occurs in small bits across the web.  To learn more about the company, you can go here.