Marketing and Social Media Strategy: San Francisco Symphony

 

 

 

The San Francisco Symphony is my best for the best local example of a non profit's use of social media to reach out to its fans.

Jean Shirk, Public Relations Manager for the San Francisco Symphony, gave a great presentation on how she spearheaded the Symphony’s ongoing effort to develop and craft digital and social media strategy and communication, to help attract and build new audiences for orchestral music. In 2009, she and her co-workers launched the first social network built by any major orchestra (http://community.sfsymphony.org). She launched and guides the voice and content creation for the Symphony's Twitter feed (http://twitter.com/sfsymphony), which has been cited as an industry-leading example by nonprofit social media consultants and other marketing and PR pros, as well as the SF Symphony's Facebook fan page (www.facebook.com/sfsymphony). Shirk also manages public relations and publicity efforts for the SF Symphony's concerts, events, and initiatives.

Here is a copy of her presentation:  Download Sf symphony social media

Here is the link to the video of her lecture: 

Lecture 1 Part 2 [Sep 27 2011] Also visit our class Facebook page, our Flickr and YouTube channels.  Jean Shirk, Public Relations Manager for the San Francisco Symphony Jean Shirk has more than 25 years of experience in successful and creative business management, entrepreneurship, team-building and project management, drawn from her career in music, arts and entertainment, publishing, journalism, and nonprofit organizations.  As Public Relations Manager for the San Francisco Symphony,