Top 10 Trends Affection Social Media Marketing in 2011

In the first class I review the top 10 trends affection Social Media Marketing.  These include:

•  Growing importance of social

•  Rise of integrated marketing

•  Web eco-systems as the new business model

•  Staggering growth & impact of mobile

•  Increased importance of local and location-aware

•  Increased adoption of social gaming, virtual goods

•  Breathtaking ramp in demand/supply for video

•  Rise of branded apps

•  Growing use of social media behind firewall

•  Critical importance of listening, measuring, analyzing & determining ROI

And  I also examined the impact on marketing from the shift to social media:

Web 1.0                              Web 2.0                            Social

push                                    pull                                    share

publish                                interact                              connect

top down                             bottom up                           my circle of friends

mass markets                      specific segments               individual customer

sell                                      participate                         build relationships

For those who would like a copy of my presentation, you can get it here: Download Class Night 1

For those who would like to watch the video footage of the class, Night 1 you can find it here: Lecture 1 Part 1 [Sep 27 2011] 

Here are the class readings for Night 1

Recommended:

Web 2.0 Summit 2010: Mary Meeker, "Internet Trends" (video)

Clouds, big data, and smart assets: Ten tech-enabled business trends to watch,McKinsey Quarterly, August 2010  (you will have to register to read)

Optional:

Web 2.0 Summit 2010, Mark Zuckerberg (video)

15 Media and Social Media Trends to Watch in 2011, Rohit Bhargava  

Once a Leader, Yahoo Now Struggles to find its way, NY Times, September 7, 2011

Also check out our class Facebook page, our Flickr and YouTube channels.