New Fall Social Media Class for Beginners at Stanford, BUS 25

I will be teaching a new social media marketing course this fall at Stanford, BUS 25, Social Media for Beginners at Stanford, and am very much looking forward to it. This time it will be a beginner’s course, inspired by the 35th reunion of my Stanford Business School Class where I had the pleasure of speaking about social media to so many wonderful, smart classmates. However I was a taken aback to realize how few understand, much less use these new tools. That is a real disadvantage – one which can easily be corrected. So I am looking forwarded to digging into the subject. Join us or recommend it to your friends.