I just came back from Red Herring's CMO 2006,its elite conference for Chief Marketing Officers, and I was blown away by the quality of the program and attendees. DASAR, Red Herring magazine's holding company, a former client, hosted the event. But I attended for myself. I wanted to learn what other senior marketing people were thinking about, how they were addressing the challenges of their markets and their increasingly complex roles. And I also wanted to meet Larry Weber, one of the conference keynote speakers, a personal hero, the man who built Weber Shandwick (the world's largest technology PR firm) and a real visionary in how the Internet is changing the way we communicate. (I will do a separate post on him shortly.) What an amazing experience.
Lead by Alex Vieux the visionary founder and head of DASAR, I listened to an All Star line up of who's who in the marketing world and thoroughly enjoyed the interviews, presentations and panels and discussions in and around the event.