New Venture Marketing

Red Herring

I see that Red Herring is back in print after an 18-month hiatus.  Its new owner Alex Vieux, head of DASAR, is someone of whom I think very highly.  I first met Alex in the late 80's when he was starting to build conferences such as his annual European Technology Roundtable Exhibiton (ETRE) Conference, that would help connect  Silicon Valley with entrepreneurs from around the world.  At the time Alex was trying to get some of our clients to attend his show, and I wanted to check him out.  We met. I liked him and his idea and not only recommended our clients attend, but took DASAR on as an account.  We had a wonderful time.

 

Today, with dozens of successful conferences around the globe in Japan, France, Spain, Israel and many other countries, Alex has been selected by Time Magazine as one of the industry's "Entrepreneurs of the Year" (for the second time running).

Alex brought in Joel Dreyfus, a well-regarded, former editor of Information Week and PC magazines and a former tech columnist for Fortune, to run Red Herring Magazine.

There are plenty of challenges for the company in taking on a well branded name, such as Red Herring, but I have no doubt he and Joel are up to the task.  Best of luck fellas!

nvm advantage

New Venture Marketing is a full-service, boutique, high technology PR firm boutique firm, based in Silicon Valley, specializing in positioning and strategic communications for high-technology companies from around the world. New Venture Marketing offers new approaches and technologies for marketing communications, including:  strategies for integrating blogging, wikis, webnars, rss/Atom feeds, with more traditional communications approaches, including analyst and media relations, customer case studies, launches, industry conferences and company events.

It's a highly individualized results-oriented approach, based on both traditional and new and evolving practices – tailored to a company's specific needs and budget – without a larger firm’s overhead.