New Venture Marketing

Top 10 Trends Affection Social Media Marketing in 2011

In the first class I review the top 10 trends affection Social Media Marketing.  These include:

•  Growing importance of social

•  Rise of integrated marketing

•  Web eco-systems as the new business model

•  Staggering growth & impact of mobile

•  Increased importance of local and location-aware

•  Increased adoption of social gaming, virtual goods

•  Breathtaking ramp in demand/supply for video

•  Rise of branded apps

•  Growing use of social media behind firewall

•  Critical importance of listening, measuring, analyzing & determining ROI

And  I also examined the impact on marketing from the shift to social media:

Web 1.0                              Web 2.0                            Social

push                                    pull                                    share

publish                                interact                              connect

top down                             bottom up                           my circle of friends

mass markets                      specific segments               individual customer

sell                                      participate                         build relationships

For those who would like a copy of my presentation, you can get it here: Download Class Night 1

For those who would like to watch the video footage of the class, Night 1 you can find it here: Lecture 1 Part 1 [Sep 27 2011] 

Here are the class readings for Night 1

Recommended:

Web 2.0 Summit 2010: Mary Meeker, "Internet Trends" (video)

Clouds, big data, and smart assets: Ten tech-enabled business trends to watch,McKinsey Quarterly, August 2010  (you will have to register to read)

Optional:

Web 2.0 Summit 2010, Mark Zuckerberg (video)

15 Media and Social Media Trends to Watch in 2011, Rohit Bhargava  

Once a Leader, Yahoo Now Struggles to find its way, NY Times, September 7, 2011

Also check out our class Facebook page, our Flickr and YouTube channels.

 

Marketing and Social Media Strategy (BUS 109) at Stanford Continuing Studies

We have just wrapped up another class on Marketing and Social Media Strategy, Bus 109.  This course, an intermediate class, examined how to apply new social media technologies for use in an organization's marketing strategy. It was excellent and what impressed me most was the caliber of the students from all over the world.  This year's class included several from Brazil, Spain, France, India, Mexico, Israel and Russia as well as the US.  And they were already very knowledgeable about use of new social technologies. Class participants were complemented by a stellar array of speakers on topics franing from measuring your social media's return on investment to how to use Twitter for market research.

Over the next several weeks I will be providing both video footage of each session and the slide deck from most of the speakers. 

 

Social media marketing -- what really counts

  Getting into a new quarter, I am struck about both the power of the new social media tools and the bewilderment they engender, especially if you are just starting up. In my own experience what really counts when you are starting out is amazingly simple.  It is based on 8 key steps.

 

.  Start small

.  Define your business objective

.  Define and understand your audience/s

.  Pick tool based on that & your strengths

.  Get to know your eco-system

.  Reach out & participate

.  Promote, and

.  Measure!

The devil, as in most things, is in the details, but if you can take these actions, you will be well on your way.

Free Word-of-Mouth Marketing Tool Kit

Earlier this quarter, Intuit launched a special small business/entrepreneurs campaign designed to promote their services to the small business owner and entrepreneur.

It is a great contest as some 50 finalists will be chosen, each to get a grant of $5,000 and a flip videocamcorder.  Finalists will be eligible to video their story and win 1 of four grants of $10,000, the winner taking $25,000.  All that is required is to write your story plus share a few tips that others might find useful, funny or inspiring.  There is a bunch of free things as well including blog, software, and a profile page on the Intuit Small Business Community to promote your business.  It's a great deal, and there will be a lot of winners.

As part of that program I was brought in to do a Word-of-Mouth Toolkit which is being given to each person who signs up for the Intuit Small Business campaign.  As I am allowed to share with others, here you go:  Download WOM_MarketingToolkit