What you will get:
- Web 1.0 vs Web 2.0, push vs pull communications, the Long Tail
- Social bookmarking, folksonomies, tagging, tag clouds
- RSS, syndication, RSS readers, how to listen & engage
- Blogs, podcasts, wikis, network effects, online communities. social networks
- How to define a web eco-system & engage key influencers, 1% rule
- Promoting, building & sustaining successful online communities
- Widgets, mash ups, user generated/viral content, Creative Commons
- How to build an effective Web 2.0 Strategy, key steps
For more information, please go to class details