Developing Your Company's Web 2.0 Strategy: How to apply the most important new social media tools within your marketing mix

What you will get:

• Web 1.0 vs Web 2.0, push vs pull communications, the Long Tail
• Social bookmarking, folksonomies, tagging, tag clouds
• RSS, syndication, RSS readers, how to listen & engage
• Blogs, podcasts, wikis, network effects, online communities. social networks
• How to define a web eco-system & engage key influencers, 1% rule                                                          
  
• Promoting, building & sustaining successful online communities
  
• Widgets, mash ups, user generated/viral content, Creative Commons
• How to build an effective Web 2.0 Strategy, key steps

For more information, please go to class details